bookofweep@gmail.com
Cooking Musician
2023, The Cooking Musician, Visual Identity/Branding
Client.
Heather is an influencer on Instagram specializing in music, cooking,and connection between people. She posts about her food, her friends
and the food they bring. Heather is a fun and bubbly person which
shows through her way of cooking for everyone, presenting herself
as a motherly figure.
We were assigned to create Heather's visual identity for her social
media platforms. With her following growing it was time to make
an official identity. Heather is planning different projects that will
be high quality and educational to help her reach more people
as she wants to spread positivity through cooking and music.
media platforms. With her following growing it was time to make
an official identity. Heather is planning different projects that will
be high quality and educational to help her reach more people
as she wants to spread positivity through cooking and music.
We wanted to highlight Heather's caring and bubbly personality through
her visual identity. To do this we added easter eggs to show her colourful
way of cooking and personality. We also decided to create a paper-cut
design with pastel colours to remind us and the audience of the times
we crafted with our parents in an attempt to connect with the bonding
and creativity many shared with their parental figures. We combined this
with the font Tuppence to make the combination fun, whilst maintaining
some aspect of maturity.
her visual identity. To do this we added easter eggs to show her colourful
way of cooking and personality. We also decided to create a paper-cut
design with pastel colours to remind us and the audience of the times
we crafted with our parents in an attempt to connect with the bonding
and creativity many shared with their parental figures. We combined this
with the font Tuppence to make the combination fun, whilst maintaining
some aspect of maturity.
Collaberators:
Pim Van Manen (Development of Logo)
Thomas Brunette (Motion)
Ideas.
The first designs and moodboard of Heather: the Cooking Musician.
w/ Pim Van Manen
Results.
Youtube